Calling the Banners


A brand is a closed system. It can be a country, a company, a relationship, or just a little system of one – waving its own little banner.

We identify with a brand through symbols that represent what we value.

Colours and objects and actions represent what we hold dear. What we are as a group and who is on our side and another side. What the terrain is like.

We ask ourselves who to enter into a brand with. What kind of events are coming? Have they come before? What and who can be trusted? Who will we have fun with and want to spend time with?

Photo: HBOThink of the banners held by different houses in medaeval times, as portrayed in George R.R. Martin’s book series Ice and Fire, and HBO’s adaption Game of Thrones. By seeing the banner you can tell from a distance who the army stands for and what they defend – who their house is.

We all do this.

We display our banner with our clothing, etiquette, word choice, where we sit in a room, where we go and who we go with. A thousand different things.

A banner is a form of media, meaning it is a medium carrying a message, The brand is a message in itself – an extension of ourselves. Marshall McLuhan said that the medium is the message and that each medium is an extention of ourselves. A pen an extention of our hand, a bicycle an extention of our legs.

We may be familiar with the idea of a status symbol. The holder of the symbol is believed to represent the brand and its status. In a trusting world it means being part of a closed system of wealth and influence. In a more sophisticated world, a more complex system, it can mean a co-opted banner, with no association to the original brand.

Just a knock off.

The idea of the status symbol ties in with the concept of an elite.

Vilfredo Pareto coined the term “elite” in the early 1900s.  He put forward that there is a small percentage of people in every field who excel in their specific area. ‘Elite’ was not a word that described something hidden or negative or specifically out to gain at another’s expense, it was those who excel in either a governing or non-governing capacity. Sometimes that crossed – as in an elite judge in his non-governing group also made decisions that were governing. Pareto is the one who discovered the ‘Pareto Principle’ that 80% of the outcome is the result of 20% of the input.

The “Pareto Distribution” shows that a few always owned the majority of wealth. It’s the same of social, scientific, geophysical, actuarial and many other types of phenomena we observe.

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It shows what I’ve been talking about with the rod and ring. Events go around in rings or cycles, while the peaks and low spots swing back and forth like a pendulum. Every empire and marketplace moves to the rod and the ring.

The song Rod and Ring, on the album Coins and Crowns, shows this.

How does this tie in with gold?

I’m less intereseted in gold as money (other than a way to maybe help hedge against the big system pendulum swing I believe is coming), and I’m way more interested in gold as a symbol.

In a world where corporate and nation-state allegances are being broken and formed, new technology re-creating what is power and what is real and virtual, debts in the old world are being called before the new one begins, and battle lines not yet overtly drawn but certainly played out in ‘games’ are being discussed behind closed doors, gold is something of value that does not belong to a brand.

Gold at its elemental state does not belong to a house or nation, or any other closed system.

Gold has no banner.

It has no brand. It takes no sides.

This is exactly why it is important to hold some as money when money brands go into crisis.

It is gold in itself that is valuable.

Just like you as a person.

Gold can be formed into a brand or it can be used as a commodity and traded as an individual unit, just like each of us as individuals.

It can be melted and molded to be a symbol of a brand, as in a bar or coin that is stamped with a country or company ‘banner’. Or a work of art created by an artist who is the brand.

Just as we can melt a little of our individual selves to join a closed system – a club, a religion, a relationship.

We can melt completely when we’re in a group. Either intentionally or by seduction, fraud or persuasion.

Ever had that happen? We tie in with the feel of a cause, something we strongly believe in, or at a live music event. Music is magic that way. My favourite way to melt. Sometimes we build out of gold and melt together into a work of art. Our best and most highest selves coming together.

Electric. Add a number of people together and it becomes electro-magnetic and we can move the world. But that’s another thought.

Or we can melt into a cult of some form or another, and lose ourselves completely. Hopefully just for a short while, until we become more complex and see what we’ve lost and they have gained at our expense. I talk about this in the song “Parasites”.

Back to gold as a brand, we can take coins stamped with a nation-state, waving its banner on one side and an image of its ruler on the other, and melt it back to its elemental commodity of justt gold, and re-melt it with other little pieces of gold, or with other metals, to become something completely new.

Through the stress of heat it stops being what it was and again becomes the true metal of gold.

Just as we can lose our positions, our assets and banners, or friendships, employment or relationships, everything we hold dear, and become just us again. Our elemental selves. Gold.

So gold melted down has all these possibilities while under the extreme stress of heat.

Ah, just as we have those possibilities when we’re under extreme stress. We stop being what we were, impurities separate and remove themselves, and we’re left with our elemental selves.

We are then able to choose which banner or banners to wave and align with, or to hold none at all. For a little while at least.

Sometimes we build out of gold.

As the macro world is increasing its stress, and you hear of elites doing this or that with so much anger building up, propaganda swinging in the breeze, and banners winning while other houses lose all, remember in the micro world what is valuable.

The gold. That would be you.


words and music Elaine Diane Taylor
© 2014 Intelligentsia Media, Inc.
Single available on iTunes

Also available on the site store.

Rod and Ring
words and music Elaine Diane Taylor
© 2014 Intelligentsia Media, Inc.
Single available on  iTune.

Also available on the site store.


Parasites (Fly Away)
words and music Elaine Diane Taylor
© 2012 Intelligentsia Media, Inc.



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Not Much of a Holiday
words and music Elaine Diane Taylor
© 2015 Intelligentsia Media, Inc. All rights reserved.
Single available on iTunes and the site store.

The Greek bank holiday and long lines to get a few euros for the day. Debt deals behind closed doors. The media telling us what opinions to have. China building islands in the South China Sea and claiming all the international waves. More dealing to come. More standing in line for those who owe. Who owes? There’s a long line of nations in debt and this is far from done.



Preparing for the Fall live boutique album available on iTunes — featuring Wag the Dog, Black Swan Dive,  American Pie and Gods of the Copybook Headings.


Coins and Crowns
words and music Elaine Diane Taylor
© Intelligentsia Media Inc. All rights reserved.
from the album Coins and Crowns available on iTunes

Single featured in Episode 1 of Mike Maloney’s documentary series Hidden Secrets of Money.

When a nation leaves the gold standard and sound money, and borrows to go to war, then hunger goes up, hope goes down, anger goes up, then it all goes down.

The Gods of the Copybook Headings
words by Rudyard Kipling and music by Elaine Diane Taylor
©2014 Intelligentsia Media Inc.
from the album Preparing for the Fall available on iTunes and the site store.

The copybooks of the early 1900s gave us all the wisdom we need. The sayings that were copied are the truths, the gods, of our world. All the empires who followed the gods of the marketplace instead have fallen, and there’s terror and slaughter when the gods of the copybook headings return. The lyrics are by Rudyard Kipling. One of my gurus.

Another Week on Wall Street
words and music Elaine Diane Taylor
© 2013 Intelligentsia Media Inc. All rights reserved.
from the album Coins and Crowns available on iTunes and the site store.

See the bankers wave their Wall Street wands and conjure piles of paper green. Naked short selling is like betting that your neighbour’s house will burn down. But in this scenario it happens to burn down. If the bankers win then we lose the whole world as we know it. I wrote this in 2009, with a lyric “A little grease (Greece) is floating out to sea, and little pigs (Portugal, Italy, Greece and Spain) are bobbing up and down, they’ll send a storm and we’ll see, when the tide goes out who’s naked on the beach“, and it’s coming on now. The world is changing as we know it.


Nothing on this site is intended as individual investment advice. We’re all watching which way the wind is blowing.

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