Jim Rickards - We've spent 30 years getting a densely interconnected global economy. How on earth do you think you can blow apart one part and not affect the others?
A brand is a closed system. It can be a country, a company, a relationship, or just a little system of one - waving its own little banner. We identify with a brand through symbols that represent what we value. Colours and objects and actions represent what we hold dear. What we are as [...]